About Us

Our story began decades ago, with a little girl huddled in the corner of her bedroom, leaning against a bookshelf. In the dim light of a half-hidden bedside lamp, she squinted at the pages of her favorite book, stealing precious moments while the world around her slept. She was utterly lost in the magic of words, captivated by the vivid worlds created by people she would never meet, and inspired by the ideas leaping off the page.

Fast forward to today, and that little girl is now on a mission to ignite that same passion for reading and writing in others.

Welcome to WERD Coach Limited

Built on the belief that writing and learning about writing can be fun, WERD Coach is dedicated to proving that anyone can learn to write well.

Founded by Shelley-Ann Edwards-Barran, WERD Coach offers products and services tailored to new and emerging authors, primary school students and teachers, and university students. Through its three divisions—WERD Creative, WERD Youth, and WERD Academic—WERD Coach brings a fresh perspective to writing education and support.

Meet Our Founder

Shelley-Ann Edwards-Barran is more than a writing specialist; she’s an educator, life coach, and creative visionary. With a Bachelor of Science in Behavioral Science, a Bachelor of Arts in English, and a Master of Science in Management, Shelley-Ann brings a multidisciplinary approach to every challenge she tackles.

Her love for photography, film, graphic design, and teaching allows her to craft engaging, innovative programs that help students and clients reach their full potential. Shelley-Ann is obsessed with making writing an enjoyable and empowering experience while showcasing the transformative power of words.

Fascinated by the potential of multisensory learning in the creative writing classroom, Shelley-Ann champions inclusive instruction to make writing accessible and engaging for all.

Our Divisions

WERD Coach Creative

For aspiring authors seeking to elevate their craft, WERD Coach Creative is here to help. We provide training, worksheets, and professional editing services designed to guide new and emerging authors in meeting and exceeding international standards. Writing doesn’t have to feel overwhelming—we make the journey easier.

WERD Coach Youth

Writing is a life skill, and we believe everyone should learn to appreciate its potential. That’s why WERD Coach Youth employs a multisensory approach to teaching creative writing. By incorporating STREAM—Science, Technology, Reading, Engineering, Arts, and Mathematics— in our sessions, we demonstrate how writing integrates seamlessly into every aspect of life. For students, parents, and teachers alike, we make writing engaging, dynamic, and accessible.

WERD Coach Academic

WERD Coach Academic is dedicated to empowering undergraduate and master’s students to excel in their academic writing. We provide undergraduates with tools and strategies to complete assignments effectively and offer tailored support to master’s students working on their thesis. Our goal is to simplify the writing process, making academic success attainable and stress-free.

At WERD Coach Limited, we’re transforming how people think about writing. Whether you’re an author, a student, a parent, or a teacher, we’re here to help you harness the power of words to achieve your goals.

Vision

We envision a world where writing is simple, enjoyable, and accessible to everyone. At WERD Coach Limited, we are leading the way by making the art of writing easy to learn, fun to explore, and inclusive for all.

Mission

To empower every writer by making writing easier, more engaging, and within reach for students, teachers, and parents.

• WERD Coach Youth:
Provides resources and classes designed for primary school students (Standard 1 to 5) and secondary school students (Forms 1 to 3) to make their writing journey easier and more enjoyable. We also offer professional development training and resources for teachers and parents, equipping them to be effective and confident writing instructors.

• WERD Coach Creative:
Supports new and emerging authors with resources, training, coaching, editing, and a vibrant community. Our goal is to simplify the writing and publishing process, helping authors produce their best work with confidence.

• WERD Coach Academic:
Delivers workshops, resources, and training tailored for secondary school students (Forms 4 to Upper 6) and tertiary-level students. By fostering a positive relationship with writing, we help them produce high-quality academic work with less stress.

Core Values

At WERD Coach Limited, our work is guided by the 3Cs of Service: Curiosity, Compassion, and Consideration.

• Curiosity
Curiosity drives us to innovate and simplify the way we teach and learn writing. By encouraging curiosity in our students, teachers, and parents, we unlock new ways to make writing an exciting and accessible part of everyday life.

• Compassion
We understand that everyone learns differently, and we create a safe, supportive environment where students can make mistakes, learn, and grow. Compassion ensures that writing becomes a journey of growth, not a source of frustration.

• Consideration
We operate with dignity, respect, and integrity in all we do. Writing is a fundamental part of human connection, and we show every client that writing well is not only possible but also a rewarding experience.